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Coke Launches Tracker Can in USA
May 12, 2004
Coke has launched a GSM / GPS phone in the guise of a can across the United States of America. When found and activated the location of the phone is tracked via satellite and prizes are flown in for immediate delivery to the lucky winner.
Who did the global advertising company Momentum Worldwide and Coke turn to for the product design, development and production management of the Phone? Tiller Design.
We are very excited to see the launch of the unexpected summer campaign across the US and it’s fantastic to see the GSM / GPS mobile phone disguised as a can achieving so much press. We had a great time working alongside many talented people. It will be an American summer I’ll never forget!
Tags: coke, gsm, tracker can, usa
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