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Edison Awards New York

Ocean Guardian Wins Top US Innovation Award

April 2018

“Ocean Guardian, the new name for Shark Shield technology has won gold for the FREEDOM+ SURF in the Athletics, Sports & Recreation – Injury Prevention category at the 31st Annual Edison Awards in New York.

Lindsay Lyon, Ocean Guardian CEO says, “It’s an honour that the FREEDOM+ Surf innovation has been recognised at such a high international level by an independent panel of expert judges. This award for innovation will assist in educating surfers around the world that our personal shark deterrent device has been designed for surfers. The design collaboration with two-time World Surfing Champion Tom Carroll, iconic surf hardware brand Ocean & Earth and leading industrial design company Tiller Design ensured our innovation would not affect surfing performance.”

Robert Tiller, CEO of Tiller Design adds, “It’s fantastic the FREEDOM+ Surf has been recognised by these innovation awards. The team worked very hard developing this product into a form factor that does not compromise the riding experience of the surfer or the protection offered by the Shark Shield technology. Together with the ability to retrofit fit to existing boards and to swap the power module between your boards, the design provides unparalleled flexibility for the surfer to mitigate the risk of shark attack.”

Ocean Guardian’s FREEDOM+ Surf is powered by Shark Shield Technology and features a removable power module housed in a custom designed Ocean & Earth tail pad kicker, it can be installed by a novice and easily transferred from board to board. It is suitable for all board types; all surfers need to do is install the Ocean & Earth tail pad/decal antenna on each board in their quiver. Light weight, the solution offers near zero drag so there is little to no impact on surfing performance.

Established in 1987 and often described as “the Oscars of Innovation,” the Edison Awards recognises and honours the world’s best innovations and innovators. All nominations were reviewed by the Edison Awards Steering Committee and the final ballot sent to an independent judging panel. The judging panel was comprised of more than 3,000 professionals from the fields of product development, design, engineering, science, marketing and education, including professional organisations representing a wide variety of industries and disciplines.”

It’s fantastic the FREEDOM+ Surf has been recognised by these innovation awards. The team worked very hard developing this product into a form factor that does not compromise the riding experience of the surfer or the protection offered by the Shark Shield technology. Together with the ability to retrofit fit to existing boards and to swap the power module between your boards, the design provides unparalleled flexibility for the surfer to mitigate the risk of shark attack.
-Robert Tiller

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